I started out in industrial design, taking products from sketches through production. Moving into digital product design changed the medium, but not the way I think - I still care about how things are put together and whether the system underneath makes sense.

Honest design is good design, but honesty isn't a style. It comes from knowing the material, and knowing the material means understanding its limits. Design that takes those limits seriously is the kind that can be honest about them.

At Wix I mentored junior designers and took part in Creators, a programme building designers who could carry product and engineering work themselves. Both taught me the same thing: the more you understand what the people around you actually do, the less you design in the abstract.

Outside of work I'm still very much a maker. I paint miniatures, build scale models, dabble in silversmithing and love the great outdoors.